In-home physical therapy · Coeur d'Alene, ID
Therapy in Motion
Ten service pages for a practice nobody had heard of yet
- Web Design
- Local SEO
- Website Care
The challenge
Therapy in Motion was a brand new practice, so there was nothing to build on. No website, no reputation online, no patients who had heard of it. A new healthcare business has to earn trust immediately, and in-home physical therapy raises questions before it earns bookings. People want to know how treatment at home is delivered, whether their condition is treated, whether their insurance is accepted, and whether the practice even covers their town.
What I built
The whole practice was built online from the concept stage — the messaging, the visual direction, the page structure, and the path a patient follows from first visit to booked appointment. Each treatment and condition got its own page, so someone searching their exact situation lands on an answer. Coeur d’Alene, Post Falls, Hayden and Rathdrum each got a page, the insurance plans are listed by name where patients look first, and scheduling sits in the header of every page.
- Ten service pages, from post-surgical rehab to dry needling
- Service-area pages for Coeur d'Alene, Post Falls, Hayden and Rathdrum
- Ten insurance plans listed by name, so coverage is answered before the call
- The Google rating and the Coeur d'Alene Press feature surfaced on the homepage
